Consultant for the #1 Dance club in North America
Beta Nightclub’s audio, visual, lighting and effects system is designed to complement the DJ and nightlife experience. With multiple innovations and constant evolution of the nightly production elements, to bring the guest a full sensory experience.
Evaluated & implemented critical course corrections taking a struggling startup from a rocky start to achieve No. 1 Dance Club status in North America. Reduced operating expenses by $10k per month by fine-tuning the inner workings & maximizing assets for optimum operating efficiency. Designed & devised a re-branding of Beta to maximize profits.
Co-owner | Vice president of Operations | Imagineer. Transformed a 10,000 sq ft failed business into a Denver hotspot. Designed and oversaw demo, construction, and operations. Original intelligent design to maximize space and deliver guest overwhelm with Ice bar off the dance floor, raised areas, bottle service, gogo blocks, and poles silhouette screens for both professional performance and guest expression. Monthly events and installations.
Co-owner | Vice president of Operations | Imagineer. Club america in the historic Tivoli Brewery building. Vice president of operation & Imagineer. Transformed a two story 12,000 sq ft venue into the premier global dance club. Glassed in 2nd story separate club within the club. Large quarterly transformations with larger than life installations.
Co-owner | Vice president of Operations. Opened the first Hip-Hop club in lower downtown Denver. Showcased performances by Snoop Dog, Eminem, Kurupt & Nate Dog.
Co-owner | Vice president of Operations | Imagineer. Hip Country Western Nightclub featuring bottle service, mechanical bulls & Daisy Dukes.
"I have know Mark for over 25 years and his honesty and integrity are exceptional. His insights to what make a current project work ,stems from years of determination, hard work, clever and unique concepts.
His followers and staff are still close after years and years that I created and host a "Straz-A-Palooza" reunion party every year so that collegues, customers and staff get together to celebrate the good felings Mark has brought to us."
Jay Murrell--" Bones"